Hi friend! I hope you’re having a great day and know just how much you are loved! I’m so excited for today’s post about using hashtags on Instagram like a boss! I’ve received lots of questions about this when sharing successes of hashtags on my Instagram stories! Learning and teaching are some of my passions. Knowledge is power! I can’t wait to dive in. Let’s do this!
First off, Instagram gives you a maximum of 30 hashtags per post. Use ALL OF THEM! More exposure! When you see my real post case study below, you are going to be shocked at how exposure really can drive traffic to your Instagram! Therefore, you’re driving traffic to your blog, business, etc!
Now, we don’t want to start off with hashtags just to have hashtags. They need to have purpose! Find accounts that inspire you and scout their hashtags. You’re looking at the number of posts with a specific hashtag. For example, #happinessishomemade currently has 178K posts. Let’s take a look at a few more numbers.
The hashtag #littlerockblogger is perfect for my account because I live in Little Rock and it’s niche-specific. As you can see, there are over 1,000 posts with that hashtag. Next, #frenchcountrystyle has 126K posts. This hashtag is what I use on my home pics because our home is a modern French Country Farmhouse! For those who are wanting that kind of inspiration, they are more likely to look up hashtags with French Country. Lastly, #humansofjoy has 591K posts. This is a large amount of posts, but not as many as 1 million+ where posts quickly get buried as they are posted so frequently. Are you ready for my formula?!
You are probably thinking this would take a tremendous amount of work. I wouldn’t say tremendous, but I would say it does take work to find which set of hashtags works for you! Avoid using hashtags that have millions of posts because, unfortunately, they won’t garner any exposure to your well-deserved post! Use a mixture of these 3 categories to cater your set of 30 hashtags. Also, it’s important to note, do not use the same hashtags for EVERY post. Research hashtags that are RELEVANT and SPECIFIC to your Instagram post!
As you can see in my very own case study, my photo reached 8,943 people! That is fantastic, people!! The hashtag reach alone is 7,937, with 8 new followers! I’d also like to note that only 899 people saw this post from their news feed or “home.” Using hashtags on Instagram like a boss helped me to gain a tremendous amount of exposure! Step up your Instagram game and use all 30 hashtags for maximum visibility to not only your followers, but others who will stumble upon your account as well!
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